SHOW RATINGS EXPLOSION: 23 Unique, Specific Strategies for Winning
the Ratings Game (Regardless of Your Format or Market Size) (6 CD
by Dan O'Day - $199
In this information-packed 6-CD audio seminar - with a
running time of nearly six hours --Dan
O'Day gives you a blueprint for dominating your
competition with 23 proven, powerful morning show strategies!
Dan O'Day is radio's premier morning show architect, having
coached winning morning shows in 28 different countries.
In this seminar, O'Day doesn't present "theories."
Instead, he will teach you sophisticated, real-world techniques that
you really can use to achieve ratings dominance in
your market...and he illustrates those techniques with dozens of
eye-opening audio examples.
Strategy #1: Without this in place, forget it.
Strategy #2: The ultimate secret of CNN's success.
Strategy #3: Most morning shows get this wrong, and
it shows in their ratings. Dan shows you how Howard Stern
has used it very effectively.
Strategy #4: Specific, actionable guidelines for
Strategy #5: Most morning shows have never
considered this strategy!
Strategy #6: The principle that separates
run-of-the-mill, everyday "jocks" from morning
superstars. Very few people know this principle...which
is why there are so few "superstar" shows. The audio
played to illustrate this principle is worth the cost of this
entire package! (And if you ever use material from the
Internet, you must hear this segment.)
Strategy #7: Not knowing this principle
probably is the downfall of more failed morning shows than
Strategy #8: A "secret weapon" that
you can begin using today to set you apart from
everyone else in your market!
Strategy #9: If you're content to float from job to
job, market to market, you don't need to know this. If you'd
prefer to settle down and own mornings in your market, you must
Strategy #10: The secret key to winning over your
audience - an incredibly powerful tool that you've never
heard anywhere else. O'Day will explain it and then show you
how to begin using it immediately. Dan will share one
of Rick Dees' secrets for exploiting this principle.
Strategy #11: Most consultants and PDs do not
understand this principle at all...and their ratings suffer as
a result. By way of illustration, you'll learn a vital research
principle that most radio people simply don't comprehend
...demonstrated by a Las Vegas hotel that didn't understand
this either and, as a direct result, lost $2 billion!
Strategy #12: After Dan has explained in detail how
to apply this on your own show, you'll never again
go back to your old way of doing things (unless, of course,
you enjoy having much less Time Spent Listening than you
Strategy #13: An over-riding principle that should
dictate everything you do on-air and off-air. Most
morning hosts never even think of this. Bad for them, but good
for you after you've mastered this!
Strategy #14: If you want to increase your Time
Spent Listening substantially, this strategy will be
invaluable to you. Illustrated with an eye-opening audio
example from Mark & Brian.
Strategy #15: This single strategy will triple
the effectiveness of your on-air calls! O'Day also shares with
you a dozen great examples of how you can begin
implementing this strategy immediately!
Strategy #16: The secret shortcut to your
listeners' attention and loyalty. Master this strategy, and
you'll become virtually invincible to current or future
Strategy #17: Strategic Contesting - Most on-air
contests are completely ineffective. Your morning
show's contests will forever be the exception...once you've
learned this strategy.
Strategy #18: Morning Show Guerrilla Tactics (on-air
& off) - Unique, easy to accomplish, extremely powerful!
(You can use learn & use these techniques.... Or you can
wait for your competition to use them against you!)
Strategy #19: Another of Rick Dees' most
closely kept secrets...until now. (Multi-million-dollar-a-year
comedians understand this strategy, but few radio people do.)
You should be (but probably aren't) doing this.
Strategy #20: Smart Horizontal Promotion - Almost all
morning shows get this completely wrong...and they pay
for this mistake with lower ratings. This is a strategy that
you can start using immediately, and you'll produce a larger
cume beginning the very next day!
Strategy #21: A few cutting-edge television
programmers have made huge fortunes with this strategy, but
few radio people are even aware it exists. This will enable
you to make a much greater audience impact without
creating any more material than you already produce!
Strategy #22: The One Great Secret To Winning The Ratings
Game - A masterful strategy that is unrelenting in
its ratings effectiveness. O'Day explains and illustrates the
strategy with real-life examples of dominant performers you'll
instantly recognize...but who you never realized built
their successes on this one strategy!
Strategy #23: A bold strategy that will produce huge
dividends for any morning show that follows it!
Bottom Line: You can hire Dan O'Day for several thousand
dollars to coach your morning show. Or you can spend nearly six
hours with him - as often as you like - for a tiny fraction of
his "live" consulting fee!
Six Compact Discs (6 Hours) with Binder!
Use your credit card or send a check or money
order for $199 plus $7 domestic shipping or $18 foreign shipping to Radio Mall, 2412 Unity Ave. N., Dept. MSREW, Minneapolis, MN, 55422, USA. MN
residents, please add sales tax. All payments must be in U.S. funds.