Who's your target at Radio Stations? Who's your target at Radio Stations?
Program Directors? General Managers/Group Owners?
Reach YOUR target for less with a Radio Mall group mailing! We insert a maximum of 11 companies' brochures in a standard #10 business envelope with an attention-getting message on it and mail it to virtually every commercial radio station in the U.S. All you have to do is send us your camera-ready artwork and we'll take it from there. We'll print fold and mail your flier for $817- 939, depending on your printing and which mailing you select.
If you prefer, ship us the actual 8 1/2 X 11, 20 lb. brochures, letter-folded to fit in a #10 envelope and we'll mail them to all 5,200 GMs/Group Owners or 6,200 PDs for only $599. We remove duplicate addresses, so you're reaching over 11,350 stations. If you'd prefer to send camera-ready artwork, call 800-759-4561or 763-522-6256 for a printing quote. You save money and a whole lot of aggravation. And now our GM/Group Owners mailings are timed to arrive right before the Spring and Fall NAB conventions...a prime time to be marketing to them even if you're not exhibiting; a critical time if you are exhibiting.
For answers to commonly asked questions, click here.
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Instructions for the Radio Program Directors Mailing: (We'd like your folded fliers a week in advance, or your artwork two weeks in advance of the dates below.) The whole country is covered with about 6,200 fliers. |
| Instructions for the Radio General Managers Mailing: (We'd like your folded fliers a week in advance, or your artwork two weeks in advance of these dates.) The whole country is covered with about 5,200 fliers. |
| Mailing Schedule: |
| General Managers/Group Owners - August 18, 2008 and March 2009. Timed to arrive before the NAB conventions. 5,200 fliers required per mailing. |
| Program Directors - Nov. 11, 2008 and May 2009. The whole country will be mailed to in each of these mailings. 6,200 fliers required per mailing. |
Sample printing prices:
PD mailing - 6,200 pieces: $247 for single-sided printing
or $340 for 2-sided printingPrices are for 8-1/2 X 11 fliers with black ink on a standard colored paper stock and include folding.
Prepay for 2 full mailings and take 10% off the mailing fee.
For a free sample of an actual mailing, or to reserve a slot with a credit card,
Phone or FAX 800-759-4561. Outside the U.S., or in Minneapolis, call 763-522-6256.
Questions & Answers about Radio Mall Group Mailings
What kind of response have others had?
The Mayo Clinic's "Medical Edge" radio show has paid for a year's worth of mailings in advance four years in a row.
Tieline has paid for a year's worth of mailings in advance five years in a row as of 2007.
Jerry Curtis (voice work) has been in most of our mailings since February, 2004.
"Advertising with Radio Mall has been great. I actually have to take a break from promoting myself because I have TOO much business!" Harry Kozlowski, Spots to Go.
"The return is very high for the dollar spent. One of the most cost-effective opportunities I've ever seen." - Paula West, West Communications
"Environmental Minute is in it's fifth year and I've doubled my affiliate list in the last quarter, thanks to the Radio Mall." - Ken Levy, Kenetics Radio Entertainment
"I'm sure that I've mailed over a quarter of a million pieces in the past 8 years and in terms of cost-effectiveness, this mailing is the best I've ever had." - Pat Martin, PMA Marketing
Who else uses Radio Mall mailings?
Practically anyone who's marketing to radio. Clients include Mark McKay, BRG/Premiere Radio Network, Emkay Designs, Delta RF/Silicon Valley Power, Performance Racing Network, Broadcast Net, Inflatable Images, Maxell, Kwik Stand, Aphex, Premier Tower, Jackpot Promotions, Learfield, Burk Technology, SCA Promotions, Mike Carta/Supersweepers, Fox Radio Network, GMI Media, Branson Event Marketing, Binx Custom Software, and many more.
If we're supplying our own brochure, what do we need to know?
We request that you send us the brochures, letter-folded to fit in a standard business (#10) envelope. 60 lb. stock is okay as long as the original dimensions are no bigger than 8 1/2 by 11. If you're not sure, send us one copy of the piece for approval. Business reply or courtesy reply pieces MUST contain the proper barcode and FIM!
How important is the design of our flier?
Almost as important as the offer itself. It can make or break your response. Remember that the top 1/3 panel is the first thing they'll see. Use a headline that SELLS on the top 1/3 panel and be sure to include a strong call to action at the bottom of the piece. Your phone or FAX number or web page should stand out. If you don't have a design specialist on staff, it's worth it to hire out. Please fax your flier to 763-522-6256 to be sure it is suitable.
Many of our mailings sell out in advance. If a specific mailing is important to you, please reserve it with advance payment. We accept Visa, MasterCard, American Express/Optima, Discover, checks & money orders. Prices quoted for printing are for black ink on 20 lb. standard colored paper stock. If you have any questions, or need a special printing quote, please call 800-759-4561 or 763-522-6256 or email us.
Do the radio stations pay attention to these mailings?
We've sold to over 7,300 of them. The majority of our sales came from the same group mailings we're offering to you. Here's what one GM said: "When I get the Radio Mall packet, I feel like a kid at Christmas going through the Sears Catalog! You may not want to quote this, but it's the first thing I read in the bathroom." -Scott Hubbell, GM - WIVR.
For a free sample of an actual mailing, or to reserve a slot with a credit card, Phone or FAX: 800-759-4561 or 763-522-6256. We accept:
Radio Mall - 2412 Unity Ave. N., Dept. WEB, Minneapolis, MN 55422-3450 USA
For anything else, you can click
here to E-mail us. 
For information about our radio station data file, click here.
For information on our radio station address labels, click here.
To see what we sell to radio stations, click here.